I had anticipated a gloomy day for our editorial shoot, hoping for the kind of overcast weather that appeals to a pluviophile like myself. Bright sunlight, for me, tends to induce a sense of anxiety. Although the week had been stormy, nature defied expectations by providing a clear, sunny day. Given that I had already rescheduled multiple times, it was impractical to postpone again, so we proceeded as planned.
I have always been captivated by the rugged cliffs of Arterra Resort Hotel in Punta Engaño, Lapu-Lapu, Cebu. When I first encountered this stunning location in 2019, I resolved to use it for my next editorial shoot.
To me, the scenery is truly breathtaking. While some might find it unimpressive due to its simplicity, consisting merely of a small stretch of rugged rocks, overgrown grasses, and wild flora, I am captivated by its unpretentious beauty. The natural color palette of the surroundings, in my view, is what defines its unique and subtle charm.
AAlthough everything went well, I felt guilty. It was a torment for the Video and Photo team, the couple Alex (video but also taking photos) and Jeaneth Banaag (second photographer) of Bukool Films and Photography who had to endure the unruly heat that day. The production was shot during the golden hours, which is the most crucial time of the day for the film team. By the way, I highly recommend these guys as they are one of the best in the wedding industry. They always exceed your expectations and most of all, they are very easy to work with. You can read their story here.
We had six outfit change with two models for a total of six looks during the course of two hours. Amazing isn’t it?
I selected a simple theme for this collection, reflecting the trend toward more intimate and minimalistic weddings during the pandemic. My goal was to create gowns with clean silhouettes that evoke a sense of peace and fluidity while emphasizing sustainability. The essence of this collection celebrates simple joys and the small things that bring contentment and happiness. The lockdown period prompted reflection on past travels, moments under the sun, relaxing on the beach, walking through flower fields, and meaningful interactions.
The accompanying poems were not premeditated; the words naturally came together during our June shoot. Initially, I had not planned to incorporate poetry, nor did I have a clear narrative. However, the day’s ambiance seamlessly wove these elements together, capturing the collection’s spirit in a profoundly moving way.
None of this would have been possible without the dedication of the entire team—models, photographers, videographers, and assistants. Their efforts culminated in a beautiful result that made all the hard work worthwhile.
You can watch the video created by the film team on the Modest Fashion Designers Channel. Make sure to watch until the end!
*****
P.S.
I dedicate this collection to my father, who passed away two years ago. I wish he could have witnessed this achievement and shared in this moment of pride. To my mother, who instilled in me the values of hard work and independence, and to my siblings, who are always just a call away whenever I need assistance, despite not fully understanding my work. Lastly, to my wonderful son, Ismael, who provides me with purpose and a reason to live.
And to my Mentor, who is always guiding me.
To my clients, both past and present, for believing in me and supporting my vision. You are my inspiration for all that I do.
IMAN MONTAYRE 