Our History

Iman Montayre is an eponymous label of bridal gowns favoured by brides who appreciates modesty; is a ready- to- wear and customized wedding gown brand.

The brand started as Bridals by Iman in 2013 catering only to Cebu local clients. Two years later Bridals by Iman managed to expand its client base in other countries such as the USA and Canada, and later built a good relationships with bridal houses in America and Europe. The decision to adapt the Founder’s name to the brand took place in 2018 in order to avoid confusion with the bridal houses clients it supplies. The elegant versatility of the brand is patronized by non- Muslim clients despite its Islamic handle. And in 2020, it decided to focus on more covered but convertible designs so that it can be worn in several ways and brides enjoy different look in one setting.

Aesthetically, the name “Iman” means faith in Arabic wherewith the philosophy of the designs encompasses itself. It tries to understand the needs of women of all walks of life, backgrounds and culture. It adapts clean and simple silhouettes, minimal and well- balanced elements that does not limit itself to a single form.

About the Designer

Joean “Iman” Montayre is Filipino designer who had been designing clothing since 2000. Her adopted name “Iman” is due to her acquiescence of the faith of Islam in 2007. She is a self- taught artist who started her career in designing as an Illustrator to a New York- based haute couture brand (JPNY) in 2000 after graduating from high school while studying Computer Programming, and right away after two months in the job she got trained by the brand’s owner to become a full- fledge designer to work under the brand. After graduating from Computer Programming, Iman studied Journalism and was appointed to become the brand’s self- produced magazine in Dance Sport Haute Couture. She explored other designing fields after that which includes designing for international companies that does furniture, home décor, jewelries, luxury bags and footwear while she writes and explores Investigative Journalism as a freelancer.

In 2007, a new Muslim that time, she partnered with a US- based garment that exports clothing to the Middle- East, USA and Spain. This helped her develop her knowledge in modest fashion. But the global recession in 2009 affected the business which led to its closure in 2011. In 2012, she decided to explore the local market and started again from scratch. Without an experience in sewing and operating a machine, Joean learned the skill through watching YouTube, and improved her pattern- making and cutting techniques. Being on her own allowed her to become an expert on bead-working and hand embroidery.

Her rapport towards modest fashion started as soon as she became a Muslim. Her dream to be an advocate of it came to its fruition in 2020 when she launched her own platform- the Modest Fashion Designers Production- which bore the http://www.modestfashiondesigners.com and Modest Fashion Manila which cemented Philippines spot to become part of the modest fashion movement worldwide. Now, she dedicates her career to the cause. With the guidance of her Business Mentor, they build a Foundation that will help underprivilege creatives around the world, promote peace and unity among people by shedding the light of understanding, education and tolerance of humanity’s culture, beliefs and ideas.

“Add a testimonial from someone who loves what you do.”

Jane Doe

Contact Us

1 Example Street
Anytown, CA 10100
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